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Local Ecommerce Teaching and Learning Roadmap.
This curriculum combines Shopify-specific skills with broader business knowledge, providing students with a well-rounded education in local ecommerce. Hands-on experiences, real-world case studies, and a capstone project enhance practical skills and application of knowledge.
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Introduction to Ecommerce
- Overview of ecommerce concepts
- Market trends and opportunities in local ecommerce.
- Understanding Shopify's interface
- Setting up a Shopify store
- Adding products and managing inventory
Design and Customization
- Creating a visually appealing store
- Customizing themes and layouts
- Optimizing for mobile responsiveness
Essential Shopify Apps
- Exploring and integrating essential apps
- Utilizing apps for marketing and customer engagement
Marketing on Shopify
- Implementing SEO strategies
- Using social media for promotion
- Email marketing with Shopify
Customer Experience and Retention
- Enhancing user experience
- Implementing customer loyalty programs
- Handling customer support through Shopify
Analytics and Optimization
- Utilizing Shopify analytics
- A/B testing for optimization
- Improving conversion rates
Scaling Your Shopify Business
- Handling increased traffic and sales
- Exploring Shopify Plus for larger enterprises
- International expansion with Shopify
- Developing a business plan
- Strategic decision-making for ecommerce
- Budgeting and financial planning
- Profit margins and pricing strategies
Supply Chain and Logistics
- Managing inventory and fulfillment
- Optimizing the supply chain for ecommerce
Legal and Ethical Considerations
- Understanding legal aspects of ecommerce
- Ethical considerations in online business
Students apply knowledge to develop a comprehensive Shopify store with a business plan.